Content Marketing
Seven Features of A Must-Read School Newsletter
In the dynamic and fast-paced world of education, effective communication is the cornerstone of building strong, engaged communities. For school districts, a well-crafted newsletter serves as a conduit for sharing important updates, celebrating successes, and fostering a sense of belonging among students, parents, staff, and stakeholders. In this blog, we are excited to offer you tips, tricks and recommendations on creating your next newsletter from our team of account leads - the experts behind countless successful school newsletters. From captivating content and visually appealing design elements to punctual delivery and accessibility, we will explore techniques to ensure that your newsletter ...
How The Impact Group is Honoring Women’s History Month
How The Impact Group is Honoring Women's History Month The women of IGPR hold nearly 150 years of combined professional experience We asked each one of them what advice they would give to a young woman just beginning her career. Here is what they said. Know your worth! Your knowledge and experience are important and can make a big impact. Be confident in what you have to contribute. Listen empathetically to others, but always trust your instincts and act ethically in each and every situation. Advocate for yourself, always! Research, read, and interview! To have confidence, you need knowledge. Immerse ...
A Guide to Customizing a Content Calendar for the Academic Year
A Guide to Customizing a Content Calendar for the Academic Year Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media? This type of recurring contact is essential to building trust in your school district, which is all the more critical when it comes time to place a levy on the ballot. People want to ...