Marketing Communications Company:
Strategic Planning & Communication
Strategies Built for High Impact.
About The Impact Group
We help create high-impact organizations through strategic planning, communications, and culture development.
Our expertise extends to leadership development, branding and design, and community engagement—empowering organizations to build strong teams and smart strategies that make a difference for those they serve. Our marketing communications company brings a unique blend of creativity and strategy to every project so that your organization and its message stand out.
Since 2000, we’ve partnered with public school districts, boards of developmental disabilities, local governments, state agencies, and nonprofits to develop and strengthen their marketing and communications strategies. Our comprehensive approach ensures that every organization we work with has the tools to connect with their audiences and achieve their mission effectively. We work closely with your team, aligning with your goals to ensure a seamless partnership. Our strategic communications framework keeps your organization centered on key priorities and integrates effortlessly into your workflows.
Strategic Planning.
A strategic planning process designed to empower leaders, set clear priorities, and turn collaboration into meaningful action for sustainable success.
Tailored for the public sector, strategic planning helps leaders like you develop a roadmap that aligns resources and efforts to deliver high-quality services while fostering trust, transparency, and genuine engagement within your community.
Culture Development.
Our culture development services help organizations strengthen communication, morale, and alignment, creating a foundation for sustained success.
Through tailored strategies, we empower leaders to inspire, mentor, and drive meaningful change, fostering a strong, positive culture where organizations thrive.
Latest Blog Posts
Making an IMPACT: November 2025
Meaningful relationships are at the heart of success. One of our favorite parts of the fall season is the opportunity to connect with all of you, from the BASA Fall Conference, OPRA Annual Conference, and OASPA Fall Conference, to the upcoming Ohio School ...
Making an IMPACT: October 2025
Fall is officially here, bringing a sense of renewed energy and excitement, and we are embracing the start of a new season as we prepare for a busy month. Several of our team members will attend the Buckeye Association of School Administrators (BASA) Fall ...
Public Relations vs. Strategic Communication: 9 Differences
Compare public relations and strategic communication to understand their unique roles in shaping perception, building trust, and achieving organizational goals.
Kind Words
Building Lasting Relationships
“The Orrville City Schools Board of Education was excited to share the Orrville City Schools Strategic Plan with our community. Developed in partnership with The Impact Group, a communications and strategy firm with strong expertise in working alongside public schools, this plan reflects months of extensive community engagement with students, staff, families, administrators, and community leaders. The feedback gathered shaped a plan that is truly representative of Orrville City Schools and aligned with our community’s values and priorities. We are proud to say this is not just a plan on paper; we have already implemented changes based on these strategic initiatives. The Board and administration will continue using this plan as a guide to strengthen our schools and expand opportunities for every student.”
“It is my privilege to write this letter of endorsement on behalf of the Impact Group and their exceptional support during the Orrville City Schools’ recent strategic planning process. Their team demonstrated the highest level of professionalism, expertise, and commitment to ensuring that our district developed a comprehensive plan that truly reflects the values, goals, and aspirations of our school community.
From the outset, the Impact Group established a process that was both inclusive and structured, enabling the voices of students, parents, staff, community members, and board leadership to be heard in a meaningful way. Their facilitation not only valued every perspective but also kept our work focused and productive.”
“As Superintendent of New Albany-Plain Local Schools, I am pleased to share our positive experience partnering with The Impact Group (IGPR) on several key initiatives. Their strategic guidance was instrumental in the successful passage of our $135 million bond issue, which garnered 61% voter approval and will fund vital campus improvements. Additionally, IGPR conducted a communications audit, providing actionable insights that have enhanced our district’s engagement and transparency. Their professional development session on Appreciology has also empowered our team to foster a more positive and appreciative organizational culture.”
“Our partnership with Impact Group has been invaluable in helping Willoughby-Eastlake Schools refine our branding and storytelling. Their expertise has provided us with clear, consistent branding guidelines and a renewed vision for how we communicate our district’s mission and impact. Thanks to their guidance, we are better equipped to share our story in a way that truly reflects who we are and what we stand for. We deeply appreciate this collaboration and the positive difference it has made for our schools and community.”
“I am grateful for the partnership we’ve experienced with The Impact Group. Despite the physical distance of our offices, their integration with our team and knowledge of our district has been remarkable. Their strategic communications model has kept us focused on our big ideas and easily intertwined into our planning meetings and communication efforts. Working with their team feels like a partnership. Impact Group members are lifesavers!”
“Our partnership and collaboration with the Impact Group has been invaluable in sharing our District’s story. Whether positively promoting the district, effectively navigating and communicating change, or leading through a crisis, the Impact Group does a fantastic job of walking alongside the District to proactively and transparently communicate with our District and community.”
“Finally, a strategic planning process that was painless and resulted in meaningful goals and objectives. I have never experienced this level of employee involvement with a strategic plan. The Impact Group can be credited for a professional and straightforward approach, gathering valuable information, filtering out useless data, and getting people excited.”
“The Impact Group is one of the best resources a local government can have regarding communication, messaging, and strategic thinking. The strategic thinktank Tom and his team create is invaluable and I frequently find myself consulting with them for ideas beyond messaging and communication.
Their understanding of growing and strengthening an organization’s culture is commendable.”
“Working with The Impact Group to create our strategic plan was effortless! They took the time to meet with many facets of our school community and stakeholders to develop goals and objectives that will now guide the work we do over the next three years. I highly recommend using their team of educational experts to guide the work you do as the instructional leader of your district. You will be glad you did!”
“The Impact Group has been a trusted communications resource for me for many years. Their expertise regarding school district communications, strategic planning, crisis communication and staff development have helped me, help the districts I have served. I would certainly recommend The Impact Group to any school district.”
“The Impact Group’s expertise regarding the communication of complex topics to a community in a manner that is honest, approachable and understandable, is considerable. I’d recommend them to anyone!”
“The Impact Group has a fantastic, high energy, creative staff who are a pleasure to work with. They are responsive and truly care about their clients. The work they have done for my organization has truly been invaluable and I highly recommend them.”
“The Impact Group is a great resource for public relations, strategic planning and crisis communication. The Impact Group employs a cadre of professionals skilled in all aspects of public relations.”
“The Impact Group took our ideas and created an amazing brand for our business. They continue to come up with great ideas all the time. Would recommend their services to anyone!”
“Locking arms with the staff at The Impact Group who want to do the same and have fun doing it was nothing but advantageous for our organization in our strategic planning process. The Impact Group delivered a sophisticated report, yet, simple for staff to create, share and implement.”
