Strategic Planning
Strategic plans provide guidance, focus on priorities, and afford leaders a transparent point of reference in their decision-making, actions, and engagements.
Professional Development
Helping teams perform to their potential while teaching managers to be inspiring leaders and mentors to improve internal and external communication and morale.
Strategic Communication
Our model helps you identify strategic communication priorities, target audiences, and the platforms and methods to deliver consistent messages.
Crisis Communication
Support for crisis events with proactive planning, message development, and media preparation, as well as training and resources to equip you for the inevitable.
Community Engagement
Guiding engagement efforts with expertise and understanding via focus groups and surveys, and engaging with challenging community groups and issues.
Branding & Design
Our in-house designers and brand experts help tell the story, build brands, and create strong messages that resonate with target audiences.
Since 2000, The Impact Group has assisted public school districts, boards of developmental disabilities, local governments, cities, municipalities, parks, and recreation departments, state agencies, and non-profits in developing and strengthening their marketing and public relations strategies, specializing in a comprehensive approach to communications and planning.
Latest Blog Posts
Growing Resilience with Mindfulness
We were fortunate to host Shannon Speaks, MSSA, LISW-S, ACC on the Digital Leadership Academy webinar. Enjoy this guest blog on the topic "Growing Resilience with Mindfulness". In case you wondered if resilience is something ...
Best Practices and Strategies for Schools to Combat Deep Fakes
“Uh, Dad? I think you should see this,” my 13-year-old son said carefully as he handed me his cell phone. “It’s your Twitter account, but it’s not actually YOUR Twitter account,” he went to say. ...
Mastering The Art of The Presentation: Orchestrate Your Way To Success
In the realm of presentations, the difference between captivating your audience or losing their attention often lies in the orchestration of your delivery. Much like a symphony conductor commands the attention of an orchestra, a ...
Kind Words
Building Lasting Relationships
“I am grateful for the partnership we’ve experienced with The Impact Group. Despite the physical distance of our offices, their integration with our team and knowledge of our district has been remarkable. Their strategic communications model has kept us focused on our big ideas and easily intertwined into our planning meetings and communication efforts. Working with their team feels like a partnership. Impact Group members are lifesavers!”
“Our partnership and collaboration with the Impact Group has been invaluable in sharing our District’s story. Whether positively promoting the district, effectively navigating and communicating change, or leading through a crisis, the Impact Group does a fantastic job of walking alongside the District to proactively and transparently communicate with our District and community.”
“Finally, a strategic planning process that was painless and resulted in meaningful goals and objectives. I have never experienced this level of employee involvement with a strategic plan. The Impact Group can be credited for a professional and straightforward approach, gathering valuable information, filtering out useless data, and getting people excited.”
“The Impact Group is one of the best resources a local government can have regarding communication, messaging, and strategic thinking. The strategic thinktank Tom and his team create is invaluable and I frequently find myself consulting with them for ideas beyond messaging and communication.
Their understanding of growing and strengthening an organization’s culture is commendable.”
“Working with The Impact Group to create our strategic plan was effortless! They took the time to meet with many facets of our school community and stakeholders to develop goals and objectives that will now guide the work we do over the next three years. I highly recommend using their team of educational experts to guide the work you do as the instructional leader of your district. You will be glad you did!”
“The Impact Group has been a trusted communications resource for me for many years. Their expertise regarding school district communications, strategic planning, crisis communication and staff development have helped me, help the districts I have served. I would certainly recommend The Impact Group to any school district.”
“The Impact Group’s expertise regarding the communication of complex topics to a community in a manner that is honest, approachable and understandable, is considerable. I’d recommend them to anyone!”
“The Impact Group has a fantastic, high energy, creative staff who are a pleasure to work with. They are responsive and truly care about their clients. The work they have done for my organization has truly been invaluable and I highly recommend them.”
“The Impact Group is a great resource for public relations, strategic planning and crisis communication. The Impact Group employs a cadre of professionals skilled in all aspects of public relations.”
“The Impact Group took our ideas and created an amazing brand for our business. They continue to come up with great ideas all the time. Would recommend their services to anyone!”
“Locking arms with the staff at The Impact Group who want to do the same and have fun doing it was nothing but advantageous for our organization in our strategic planning process. The Impact Group delivered a sophisticated report, yet, simple for staff to create, share and implement.”