Smart strategies.
Strong teams.
High impact.
Strategic planning, communications and culture development for high-impact organizations.
THE IMPACT GROUP
We help create high-impact organizations through strategic planning, communications, and culture development.
Our expertise extends to leadership development, branding and design, and community engagement—empowering organizations to build strong teams and smart strategies that make a difference for those they serve.
Since 2000, we’ve partnered with public school districts, boards of developmental disabilities, local governments, state agencies, and nonprofits to develop and strengthen their marketing and communications strategies. Our comprehensive approach ensures that every organization we work with has the tools to connect with their audiences and achieve their mission effectively.
Strategic Planning.
A strategic planning process designed to empower leaders, set clear priorities, and turn collaboration into meaningful action for sustainable success.
Tailored for the public sector, strategic planning helps leaders like you develop a roadmap that aligns resources and efforts to deliver high-quality services while fostering trust, transparency, and genuine engagement within your community.
Communications.
Your story has the power to connect, inspire, and make an impact. Whether you’re building trust within your community, enhancing public understanding of your goals, or strengthening your brand, we’re here to help you create effective strategies for communicating with clarity and purpose.
Culture Development.
A thriving organization starts with a strong, positive culture. We guide teams to achieve their full potential by empowering leaders to inspire, mentor, and drive meaningful change.
Through tailored strategies, we help improve communication, morale, and alignment, building a culture that supports sustained success.
Latest Blog Posts
Unlock the Power of Storytelling: 4 Tips for Mastering Your Message
February often marks one of the toughest stretches of the school year. Snow piles up, energy dips, and the initial excitement of the new year feels like a distant memory. For superintendents, this time can bring unique challenges—but it also offers an opportunity to ...
Making an IMPACT: March 2025
We love taking time each month as a team to reflect on one of our core values. Last month, we explored "Embrace Creativity" and discussed just how boundless creativity truly is. It’s not just about art—it’s about finding fresh solutions, thinking outside the box, ...
From Slump to Success: Communication Tools for Superintendents in the Mid-Year Stretch
February often marks one of the toughest stretches of the school year. Snow piles up, energy dips, and the initial excitement of the new year feels like a distant memory. For superintendents, this time can bring unique challenges—but it also offers an opportunity to ...
Kind Words
Building Lasting Relationships
“Our partnership with Impact Group has been invaluable in helping Willoughby-Eastlake Schools refine our branding and storytelling. Their expertise has provided us with clear, consistent branding guidelines and a renewed vision for how we communicate our district’s mission and impact. Thanks to their guidance, we are better equipped to share our story in a way that truly reflects who we are and what we stand for. We deeply appreciate this collaboration and the positive difference it has made for our schools and community.”
“I am grateful for the partnership we’ve experienced with The Impact Group. Despite the physical distance of our offices, their integration with our team and knowledge of our district has been remarkable. Their strategic communications model has kept us focused on our big ideas and easily intertwined into our planning meetings and communication efforts. Working with their team feels like a partnership. Impact Group members are lifesavers!”
“Our partnership and collaboration with the Impact Group has been invaluable in sharing our District’s story. Whether positively promoting the district, effectively navigating and communicating change, or leading through a crisis, the Impact Group does a fantastic job of walking alongside the District to proactively and transparently communicate with our District and community.”
“Finally, a strategic planning process that was painless and resulted in meaningful goals and objectives. I have never experienced this level of employee involvement with a strategic plan. The Impact Group can be credited for a professional and straightforward approach, gathering valuable information, filtering out useless data, and getting people excited.”
“The Impact Group is one of the best resources a local government can have regarding communication, messaging, and strategic thinking. The strategic thinktank Tom and his team create is invaluable and I frequently find myself consulting with them for ideas beyond messaging and communication.
Their understanding of growing and strengthening an organization’s culture is commendable.”
“Working with The Impact Group to create our strategic plan was effortless! They took the time to meet with many facets of our school community and stakeholders to develop goals and objectives that will now guide the work we do over the next three years. I highly recommend using their team of educational experts to guide the work you do as the instructional leader of your district. You will be glad you did!”
“The Impact Group has been a trusted communications resource for me for many years. Their expertise regarding school district communications, strategic planning, crisis communication and staff development have helped me, help the districts I have served. I would certainly recommend The Impact Group to any school district.”
“The Impact Group’s expertise regarding the communication of complex topics to a community in a manner that is honest, approachable and understandable, is considerable. I’d recommend them to anyone!”
“The Impact Group has a fantastic, high energy, creative staff who are a pleasure to work with. They are responsive and truly care about their clients. The work they have done for my organization has truly been invaluable and I highly recommend them.”
“The Impact Group is a great resource for public relations, strategic planning and crisis communication. The Impact Group employs a cadre of professionals skilled in all aspects of public relations.”
“The Impact Group took our ideas and created an amazing brand for our business. They continue to come up with great ideas all the time. Would recommend their services to anyone!”
“Locking arms with the staff at The Impact Group who want to do the same and have fun doing it was nothing but advantageous for our organization in our strategic planning process. The Impact Group delivered a sophisticated report, yet, simple for staff to create, share and implement.”
