Communication
How Nonprofits Benefit From Professional PR Support
Amplify your nonprofit’s mission with professional PR support that builds trust, boosts visibility, and creates lasting connections with your audience.
Strategic Communication in Action: Responding to Legislative Changes with Confidence
Legislative changes can feel like a storm rolling in. You may see the clouds forming, but it is hard to know exactly how they will affect your community until they arrive. The recent Ohio Biennium Budget proposal is just one example of how new laws and funding structures can create uncertainty, especially for government agencies like cities, school districts, and boards of developmental disabilities. While these changes often come with challenges, they also create opportunities to strengthen trust, build clarity, and demonstrate leadership. The key is communication. With the right strategy in place, you can help your stakeholders understand ...
Telling Your Story, Strategically: 7 Steps to Creating Your Communication Plan
It’s one of the most common challenges we hear from school and public organization leaders: “We’re doing great work, but no one seems to know about it.” Sound familiar? Whether you’re trying to boost enrollment, build trust with your community, or simply keep your team informed, effective communication doesn’t just happen. It takes intention. That’s where a strategic communication plan comes in. In this blog, we’ll break down what a communication plan is, why it matters, and how you can create one that helps your organization show up clearly, consistently, and confidently. You’ll walk away with practical steps, tips ...
Summer Refresh: Conducting a Communication Audit
Summer isn’t just about sunshine and vacations—it’s also the perfect time for organizations, particularly school districts, to take a step back, evaluate their communication strategies, and optimize processes for the upcoming year with a communication audit. Ensuring your messaging is clear, consistent, and engaging is key to building trust, improving efficiency, and strengthening your community. This "summer refresh" can set the stage for a more effective and impactful year. In this blog, we’ll walk through the key steps of conducting a communication audit. From evaluating your current channels to gathering stakeholder feedback and refining workflows, this guide will help ...
Unlocking More Effective Communication Strategies with AI
Artificial intelligence (AI) is changing how we communicate, and it’s moving fast. What once felt futuristic is now part of our daily work, helping teams of all sizes connect more effectively. At IGPR, we believe embracing AI isn’t about replacing people. It’s about using these tools to support effective communication strategies and more meaningful engagement. (In fact, the outline for this very blog started with an AI-generated draft, which we then adapted and refined to fit our goals and style.) AI is here to stay, and understanding how to use it thoughtfully can set your organization’s communication strategy apart. ...
What makes an organization successful? 3 Essential Elements for High Impact
Public sector organizations, such as school districts and government agencies, encounter distinct challenges while serving diverse communities. Amid limited resources, meeting stakeholder expectations, and driving impactful initiatives, it's essential for them to uphold their core values. To navigate these complexities, a versatile and cohesive framework like The Impact Group’s High-Impact Model can be employed, helping organizations yield transformational results and maintain efficiency in their operations. Centered on three interconnected elements: strategic planning, communication, and culture development, these three core areas offer a clear path toward creating organizations that succeed even in times of change. This blog explores how leaders can ...
Building A Personal Brand: More Than Just a Logo
By: Christie Cereshko, Creative Director at The Impact Group What comes to mind when you hear the word brand? A sleek logo? A catchy tagline? Maybe your favorite company’s signature colors and messaging? As we prepared to speak at the BASA Women in Leadership Conference this past March, Doreen Osmun, Lauren Scherr, and I found ourselves reflecting on a question that kept resurfacing in our conversations: What does it really mean to build a personal brand as a leader? This blog post is the result of that powerful collaboration—a blend of our ...
How Effective Communication Builds Trust in Schools
By: Kaitlin Witzberger, Impact Group Account Lead & Manager of Marketing Parents have more options than ever for their children’s education. With school choice on the rise and funding increasingly tied to enrollment, districts must work harder to retain and engage families, and, ultimately, improve trust. As communication experts, we know that trust isn’t just built on academic success—it’s also shaped by how well a school district communicates with its families. A recent SchoolCEO study with over 1,400 responses offers valuable insights into parents' expectations for school communication. The findings confirm what we’ve long believed at The Impact Group: effective ...
The Power of Storytelling: 4 Tips for Mastering Your Message
Storytelling is more than just a way to share experiences – it’s a powerful tool that shapes how people perceive and connect with your organization. At its core, storytelling is about weaving a cohesive narrative that reflects your purpose, values, and identity in a way that resonates deeply with your audience. It moves beyond facts and figures, creating an emotional connection that makes your brand memorable, relatable, and, most importantly, trustworthy. When done effectively, storytelling gives your organization a voice and brings your mission to life. It builds a bridge between who you are and the people you serve, ...
From Slump to Success: Communication Tools for Superintendents in the Mid-Year Stretch
February often marks one of the toughest stretches of the school year. Snow piles up, energy dips, and the initial excitement of the new year feels like a distant memory. For superintendents, this time can bring unique challenges—but it also offers an opportunity to strengthen connections, foster resilience, and build momentum to finish the year strong. By refining your communication strategies, you can turn this "slump" into a season of growth and morale-boosting success. This blog will guide you through actionable ways to elevate staff morale, engage families, and prepare for the challenges that often arise during this time ...
