3-30-3 Messaging

The 3-30-3 messaging framework is a concise and impactful method for communication, particularly in written formats like emails, presentations, or pitches. It’s structured to swiftly engage the recipient by focusing on the most critical points within a brief span of time.

The breakdown is simple:

• 3 seconds: This represents the initial attention-grabbing phase. In these precious moments, your message needs to capture the reader’s attention. It could be a compelling headline, an intriguing question, or a bold statement that makes the recipient want to continue reading.
• 30 seconds: This is the core of your message. In this short span, you expand upon the attention-grabbing introduction. Present the main points, supporting details, or arguments. It’s the meat of your communication that elaborates on the initial hook and keeps the reader engaged.
• 3 minutes: This is where you conclude and call for action or next steps. Summarize your key points briefly, reiterate the main message, and prompt the reader for the desired response, whether it’s a decision, action, or further discussion.

The essence of the 3-30-3 framework lies in its ability to distill complex ideas or messages into a concise and easily digestible format, ensuring your communication is both impactful and time-efficient.

Questions to Ask:

• What actions are you motivating?
• Can a buying decision be made?
• Does it speak to the pain/pleasure spectrum?
• Does it pass the trashcan test?
• Does the marketing effort have all three elements?
• Do the messages communicate through colors, photos, data?