As school districts work to effectively communicate their financial strategies and engage their communities, utilizing diverse platforms and creating key materials becomes essential. This final blog in our three-part series on financial and levy communication will explore additional strategies for enhancing financial communication efforts, focusing on the best platforms for delivering your message and the essential materials needed to inform and engage stakeholders. By leveraging these tools, districts can strengthen community support and ensure a well-informed decision-making process regarding school finances. Platforms for Your Messaging Armed with your 3-30-3 messaging and your pass/fail information, you are now ready to build ...

As school districts strive to communicate complex financial information effectively, it becomes crucial to craft messages that resonate with all stakeholders. In our first blog post in this series, we focused on using the elements of our strategic communication model to establish a solid foundation for communicating about district finances. This blog post, the second in our series, discusses the intricacies of creating impactful communications using the 3-30-3 messaging model. By breaking down messages into digestible chunks tailored for varying levels of audience engagement, districts can ensure their key points are both clear and compelling. Develop 3-30-3 Messaging Our go-to tactic for ...

As the new school year approaches, many school districts find themselves facing the challenging task of communicating about finances and the potential impact on taxpayers. These communications typically involve topics such as the five-year forecast, the potential need for facilities or other capital improvements, and funding challenges in light of the expiration of Elementary and Secondary School Emergency Relief Programs (ESSER) funding, often resulting in a levy being placed on the ballot for taxpayer vote. To navigate these complex topics effectively, districts must adhere to factual information while employing strategic communications best practices. But as a school district, where do ...