Content Marketing
How The Impact Group is Honoring Women’s History Month
How The Impact Group is Honoring Women's History Month The women of IGPR hold nearly 150 years of combined professional experience We asked each one of them what advice they would give to a young woman just beginning her career. Here is what they said. Know your worth! Your knowledge and experience are important and can make a big impact. Be confident in what you have to contribute. Listen empathetically to others, but always trust your instincts and act ethically in each and every situation. Advocate for yourself, always! Research, read, and interview! To have confidence, you need knowledge. Immerse ...
A Guide to Customizing a Content Calendar for the Academic Year
A Guide to Customizing a Content Calendar for the Academic Year Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media? This type of recurring contact is essential to building trust in your school district, which is all the more critical when it comes time to place a levy on the ballot. People want to ...