Strategic Communications Model
Loudonville-Perrysville Exempted Village School District
Our commitment to delivering comprehensive communication solutions to schools, boards of developmental disabilities and local governments is deeply rooted in our Strategic Communications Model.
The model defines our collaboration with the Loudonville-Perrysville Exempted Village School District (LPEVSD). We have worked together to determine the district’s most important communication priorities and developed a plan that drives the key priorities across multiple platforms.
Through our strategic partnership, LPEVSD has witnessed improvement in its communication efforts, specifically in regard to the district’s Facebook page.
Challenge
By engaging the LPEVSD community through focus groups and surveys, the district identified improved communications as a high-priority need. The responses highlighted inconsistencies from building to building and a desire for more frequent and transparent communication from the district. As LPEVSD is a smaller, rural district, this was not an uncommon finding. Staff are focused on serving the needs of students, and priorities shift constantly because of their demanding workload. Communicating the memorable moments in the classroom often falls by the wayside.
With a new superintendent in place and a clear goal in mind, we quickly solidified a plan to revive LPEVSD’s communication efforts through our partnership and relaunch of the district’s Facebook page.
Solution
Together, the school district and our team worked to identify existing communication platforms, outline the communication priorities and establish a comprehensive plan to consistently communicate messages across the platforms. Included in that plan was regularly posting on the district’s Facebook page. Since sporadic and inconsistent posting was previously the norm, the new plan included creating a post-per-day frequency to yield instant growth in both followers and engagement.
The new social sharing schedule reinforced LPEVSD’s communication priorities, including its safety and security efforts, fiscal stewardship, celebrating good news and sharing key information, which is the ultimate purpose of the Strategic Communication Model.
Solution
Together, the school district and our team worked to identify existing communication platforms, outline the communication priorities and establish a comprehensive plan to consistently communicate messages across the platforms. Included in that plan was regularly posting on the district’s Facebook page. Since sporadic and inconsistent posting was previously the norm, the new plan included creating a post-per-day frequency to yield instant growth in both followers and engagement.
The new social sharing schedule reinforced LPEVSD’s communication priorities, including its safety and security efforts, fiscal stewardship, celebrating good news and sharing key information, which is the ultimate purpose of the Strategic Communication Model.
Impact
Through the implementation of the Impact Group’s Strategic Communication Model, LPEVSD has established a frequent and consistent social media presence, which has increased its engagement rate by over 580% and expanded reach by 161% during a six-month period on Facebook.
The Loudonville-Perrysville Exempted Village School District and its administration made a commitment to communication. Through their diligent efforts and with our guidance, the impact has expanded to their broader community and built trust beyond the parents of students.
Our Model is designed to help.
At The Impact Group, we understand the unique challenges faced by school districts. In an age where information is shared through various channels and at an unprecedented speed, it can be overwhelming to manage communication effectively.
Our model is designed to help school districts like LPEVSD develop and implement a robust communication plan that aligns with their goals and resonates with their audiences.
The challenges faced by the school districts we work with are not insurmountable. In fact, many types of organizations beyond schools grapple with similar issues. Fortunately, our strategic approach to communication transforms these challenges into opportunities for growth and engagement.
Loudonville-Perrysville Exempted Village School District
Strategic Communications Model Loudonville-Perrysville Exempted Village School District Our commitment to delivering comprehensive communication solutions to schools, boards of developmental disabilities and local governments is deeply rooted in our Strategic Communications Model. The model defines our collaboration with the Loudonville-Perrysville Exempted Village School District (LPEVSD). We have worked together to determine ...
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Perry Local School District
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Building Lasting Relationships
“I am grateful for the partnership we’ve experienced with The Impact Group. Despite the physical distance of our offices, their integration with our team and knowledge of our district has been remarkable. Their strategic communications model has kept us focused on our big ideas and easily intertwined into our planning meetings and communication efforts. Working with their team feels like a partnership. Impact Group members are lifesavers!”
“Our partnership and collaboration with the Impact Group has been invaluable in sharing our District’s story. Whether positively promoting the district, effectively navigating and communicating change, or leading through a crisis, the Impact Group does a fantastic job of walking alongside the District to proactively and transparently communicate with our District and community.”
“Finally, a strategic planning process that was painless and resulted in meaningful goals and objectives. I have never experienced this level of employee involvement with a strategic plan. The Impact Group can be credited for a professional and straightforward approach, gathering valuable information, filtering out useless data, and getting people excited.”
“The Impact Group is one of the best resources a local government can have regarding communication, messaging, and strategic thinking. The strategic thinktank Tom and his team create is invaluable and I frequently find myself consulting with them for ideas beyond messaging and communication.
Their understanding of growing and strengthening an organization’s culture is commendable.”
“Working with The Impact Group to create our strategic plan was effortless! They took the time to meet with many facets of our school community and stakeholders to develop goals and objectives that will now guide the work we do over the next three years. I highly recommend using their team of educational experts to guide the work you do as the instructional leader of your district. You will be glad you did!”
“The Impact Group has been a trusted communications resource for me for many years. Their expertise regarding school district communications, strategic planning, crisis communication and staff development have helped me, help the districts I have served. I would certainly recommend The Impact Group to any school district.”
“The Impact Group’s expertise regarding the communication of complex topics to a community in a manner that is honest, approachable and understandable, is considerable. I’d recommend them to anyone!”
“The Impact Group has a fantastic, high energy, creative staff who are a pleasure to work with. They are responsive and truly care about their clients. The work they have done for my organization has truly been invaluable and I highly recommend them.”
“The Impact Group is a great resource for public relations, strategic planning and crisis communication. The Impact Group employs a cadre of professionals skilled in all aspects of public relations.”
“The Impact Group took our ideas and created an amazing brand for our business. They continue to come up with great ideas all the time. Would recommend their services to anyone!”
“Locking arms with the staff at The Impact Group who want to do the same and have fun doing it was nothing but advantageous for our organization in our strategic planning process. The Impact Group delivered a sophisticated report, yet, simple for staff to create, share and implement.”