Branding & Design
Building A Personal Brand: More Than Just a Logo
By: Christie Cereshko, Creative Director at The Impact Group What comes to mind when you hear the word brand? A sleek logo? A catchy tagline? Maybe your favorite company’s signature colors and messaging? As we prepared to speak at the BASA Women in Leadership Conference this past March, Doreen Osmun, Lauren Scherr, and I found ourselves reflecting on a question that kept resurfacing in our conversations: What does it really mean to build a personal brand as a leader? This blog post is the result of that powerful collaboration—a blend of our ...
The Power of Storytelling: 4 Tips for Mastering Your Message
Storytelling is more than just a way to share experiences – it’s a powerful tool that shapes how people perceive and connect with your organization. At its core, storytelling is about weaving a cohesive narrative that reflects your purpose, values, and identity in a way that resonates deeply with your audience. It moves beyond facts and figures, creating an emotional connection that makes your brand memorable, relatable, and, most importantly, trustworthy. When done effectively, storytelling gives your organization a voice and brings your mission to life. It builds a bridge between who you are and the people you serve, ...
