Brand Management

Best Practices and Strategies for Schools to Combat Deep Fakes

“Uh, Dad? I think you should see this,” my 13-year-old son said carefully as he handed me his cell phone. “It’s your Twitter account, but it’s not actually YOUR Twitter account,” he went to say. As a school superintendent in Ohio, I was an early adopter of Twitter. I was disturbed by the negative narrative about public education when, in fact, every day, I was witnessing incredible teaching, innovative approaches to instruction, committed community involvement, caring administrators, and dedicated coaches and advisors who were positively changing students’ lives. I wanted to share those stories, and social media seemed like a ...

May 21st, 2024|Brand Management, Crisis Communications|