A Guide to Customizing a Content Calendar for the Academic Year Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media? This type of recurring contact is essential to building trust in your school district, which is all the more critical when it comes time to place a levy on the ballot. People want to ...