Overview
Our team partnered with Solon Community Living, a 501(c)(3) nonprofit organization, to design a compelling and impactful fundraising brochure. Solon Community Living’s mission is to provide a supportive, empowering residential community for adults with developmental disabilities. In partnering with their organization, we aimed to create a strategic communication piece that would inform and inspire potential donors to contribute to their transformative vision.
Challenge
Solon Community Living faces a critical challenge: addressing the growing need for secure housing and care solutions for adults with developmental disabilities. In Ohio, 65% of these individuals live with aging parents or family members—10% higher than the national average. The urgency to provide long-term housing and support is compounded by the need to raise significant funds to complete construction of the community’s first homes and clubhouse. The brochure needed to communicate this urgency while connecting emotionally with potential donors.
Solution
We designed a visually engaging and emotionally resonant brochure to highlight Solon Community Living’s mission, progress, and need for support. The brochure incorporated:
- Compelling visuals: Images and layout emphasizing community, independence, and care.
- Human stories: Quotes from families and future residents, like Lois Hemmelgarn, to create a personal connection.
- Clear calls to action: Donation tiers, giving options, and a QR code for online contributions.
- Impactful messaging: Facts about developmental disabilities, the innovative living model, and progress toward the $3.3 million goal.
This approach balanced emotional appeal with practical details, making the brochure both inspirational and actionable.
Solution
We designed a visually engaging and emotionally resonant brochure to highlight Solon Community Living’s mission, progress, and need for support. The brochure incorporated:
- Compelling visuals: Images and layout emphasizing community, independence, and care.
- Human stories: Quotes from families and future residents, like Lois Hemmelgarn, to create a personal connection.
- Clear calls to action: Donation tiers, giving options, and a QR code for online contributions.
- Impactful messaging: Facts about developmental disabilities, the innovative living model, and progress toward the $3.3 million goal.
This approach balanced emotional appeal with practical details, making the brochure both inspirational and actionable.
Impact
The brochure is proving to be a powerful tool in advancing Solon Community Living’s fundraising efforts. Construction for Phase 2 of the project is already nearing completion, and they are close to reaching their capital campaign goal. By effectively communicating the vision and urgency of the project, the brochure is helping Solon Community Living engage donors and sustain momentum for the campaign, bringing hope and stability to current and future residents.
We’re Here to Help
Designing this brochure for Solon Community Living allowed us to be part of a project that truly changes lives. By strategically communicating through thoughtful storytelling and strategic design, we’ve helped amplify their message and connect them with donors who share their vision.
At The Impact Group, we understand the unique challenges faced by the public sector and non-profits. Our approach to strategic communication is designed to help organizations like Solon Community Living develop and implement a robust communication plan that aligns with their goals and resonates with their audiences.
The challenges faced by the public sector organizations we work with are not insurmountable. In fact, many types of organizations grapple with similar issues. Fortunately, our strategic approach to communication transforms these challenges into opportunities for growth and engagement.
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