Overview
We began our work with Miamisburg City School District by learning about its mission, vision, strategic plan, core values, existing brand, and most important needs. Our team spent extensive time understanding the platforms and ways in which the district communicates with its stakeholders while further developing what information was desired and needed to achieve the communication goals of the district.
Through our strategic partnership, The Impact Group and Miamisburg City Schools came together with a comprehensive communication plan to articulate the district’s priorities across a variety of platforms.
Challenge
Miamisburg City School District, like most districts, has incredible things happening in its buildings every day – from forming innovative partnerships that provide resources at a lower cost to the district and, therefore, taxpayers to the exciting accomplishments of its students and staff. However, with limited time and resources, the district felt like its stakeholders needed more information to understand the decisions and actions of the district.
MCS had its goals and sights set high for the 2022-2023 school year when we partnered to implement the Strategic Communications Model.
Solution
With priorities focusing on promoting the district and fiscal responsibility, The Impact Group developed a comprehensive communication plan utilizing the platforms the district was already using (print, website, email, social media, mobile app, in-person meetings, etc.) and additional platform recommendations, like a digital newsletter. This plan ensured that each component of the priorities was being shared across multiple platforms over the determined time frame.
From tactics like weekly social media posts from the Treasurer’s Office to the intentional sharing of monthly website articles on feature topics, the plan and resulting task lists helped keep the communication team on track and helped bring these priorities to the forefront during every communications discussion.
Solution
With priorities focusing on promoting the district and fiscal responsibility, The Impact Group developed a comprehensive communication plan utilizing the platforms the district was already using (print, website, email, social media, mobile app, in-person meetings, etc.) and additional platform recommendations, like a digital newsletter. This plan ensured that each component of the priorities was being shared across multiple platforms over the determined time frame.
From tactics like weekly social media posts from the Treasurer’s Office to the intentional sharing of monthly website articles on feature topics, the plan and resulting task lists helped keep the communication team on track and helped bring these priorities to the forefront during every communications discussion.
Impact
Through the implementation of the Strategic Communication Model, MCS has been able to establish a frequent and consistent social media presence, provide intention behind regular email newsletters, and stay accountable for their desired priorities and outcomes.
Their stakeholders, from community to staff, have responded positively, reflecting on the district’s commitment to communication and the differences felt over the last year.
Miamisburg City Schools and its administration made a commitment to communication and have continued to improve their approach and expand with a strategic and comprehensive plan for school communication.
Our Model is designed to help.
We understand the unique challenges faced by school districts. In an age where information is disseminated through various channels and at an unprecedented speed, it can be overwhelming to manage and streamline communication effectively.
Our model is designed to help districts like Miamisburg City Schools develop and implement a robust communication plan that aligns with their goals and resonates with their audiences.
While every district has its own culture, the challenges faced by Miamisburg City Schools are not unique. Many organizations grapple with similar issues. But, with The Impact Group’s strategic approach to communication, these challenges can be transformed into opportunities for connection and engagement with the community they serve.
“I am grateful for the partnership we’ve experienced with The Impact Group. Despite the physical distance of our offices, their integration with our team and knowledge of our district has been remarkable. Their strategic communications model has kept us focused on our big ideas and easily intertwined into our planning meetings and communication efforts. Working with their team feels like a partnership. Impact Group members are lifesavers!”
– Dr. Laura Blessing
Miamisburg City Schools
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Kind Words
Building Lasting Relationships
“I am grateful for the partnership we’ve experienced with The Impact Group. Despite the physical distance of our offices, their integration with our team and knowledge of our district has been remarkable. Their strategic communications model has kept us focused on our big ideas and easily intertwined into our planning meetings and communication efforts. Working with their team feels like a partnership. Impact Group members are lifesavers!”
“Our partnership and collaboration with the Impact Group has been invaluable in sharing our District’s story. Whether positively promoting the district, effectively navigating and communicating change, or leading through a crisis, the Impact Group does a fantastic job of walking alongside the District to proactively and transparently communicate with our District and community.”
“Finally, a strategic planning process that was painless and resulted in meaningful goals and objectives. I have never experienced this level of employee involvement with a strategic plan. The Impact Group can be credited for a professional and straightforward approach, gathering valuable information, filtering out useless data, and getting people excited.”
“The Impact Group is one of the best resources a local government can have regarding communication, messaging, and strategic thinking. The strategic thinktank Tom and his team create is invaluable and I frequently find myself consulting with them for ideas beyond messaging and communication.
Their understanding of growing and strengthening an organization’s culture is commendable.”
“Working with The Impact Group to create our strategic plan was effortless! They took the time to meet with many facets of our school community and stakeholders to develop goals and objectives that will now guide the work we do over the next three years. I highly recommend using their team of educational experts to guide the work you do as the instructional leader of your district. You will be glad you did!”
“The Impact Group has been a trusted communications resource for me for many years. Their expertise regarding school district communications, strategic planning, crisis communication and staff development have helped me, help the districts I have served. I would certainly recommend The Impact Group to any school district.”
“The Impact Group’s expertise regarding the communication of complex topics to a community in a manner that is honest, approachable and understandable, is considerable. I’d recommend them to anyone!”
“The Impact Group has a fantastic, high energy, creative staff who are a pleasure to work with. They are responsive and truly care about their clients. The work they have done for my organization has truly been invaluable and I highly recommend them.”
“The Impact Group is a great resource for public relations, strategic planning and crisis communication. The Impact Group employs a cadre of professionals skilled in all aspects of public relations.”
“The Impact Group took our ideas and created an amazing brand for our business. They continue to come up with great ideas all the time. Would recommend their services to anyone!”
“Locking arms with the staff at The Impact Group who want to do the same and have fun doing it was nothing but advantageous for our organization in our strategic planning process. The Impact Group delivered a sophisticated report, yet, simple for staff to create, share and implement.”