Overview
The City of Twinsburg embarked on a significant and much-anticipated update to its Zoning and Development Regulations. Although numerous revisions and additions have been made to the Zoning Code since its establishment in 1989, these updates lacked a cohesive, modern framework that would facilitate understanding and application for residents and stakeholders.
The Impact Group partnered with Twinsburg to develop a thorough Education and Awareness communication plan for this critical update, leveraging our extensive experience in collaborating with cities and municipalities. Together, our goal was to clearly communicate the significance of the upcoming zoning code ballot issue to community members.
Challenge
Twinsburg needed an effective way to inform residents and community stakeholders about the November 2024 ballot issue, which aimed to modernize and streamline the City’s zoning regulations. For this initiative, The Impact Group was tasked with creating targeted messaging that would resonate with the community, ensuring they were well-informed and empowered to make an informed decision at the polls. Our objective was to foster public engagement, raise awareness about the necessity of the zoning code updates, and guide stakeholders in participating actively in the process.
Solution
To address this challenge, The Impact Group developed a comprehensive Education and Awareness campaign tailored to Twinsburg’s goals. The initiative focused on providing clear, accessible information about the ballot issue, emphasizing the importance of zoning code updates. The communication plan included strategies to enhance public understanding of the need for revamping and simplifying the zoning code, aligning with the City’s desire for meaningful engagement with its residents and stakeholders.
Solution
To address this challenge, The Impact Group developed a comprehensive Education and Awareness campaign tailored to Twinsburg’s goals. The initiative focused on providing clear, accessible information about the ballot issue, emphasizing the importance of zoning code updates. The communication plan included strategies to enhance public understanding of the need for revamping and simplifying the zoning code, aligning with the City’s desire for meaningful engagement with its residents and stakeholders.
Impact
The Impact Group’s campaign successfully conveyed the core messages and critical information regarding the proposed zoning regulations. Our strategic messaging aligned closely with the City’s objectives, effectively communicating the benefits and implications of the zoning code update. This approach not only raised awareness but also encouraged informed community participation, ultimately contributing to a more transparent and engaged public process around this significant zoning initiative.
We’re Here to Help
At The Impact Group, we understand the unique challenges faced by local governments and their agencies. Our approach to strategic communication is designed to help organizations like the City of Twinsburg develop and implement a robust communication plan that aligns with their goals and resonates with their audiences.
The challenges faced by the public sector organizations we work with are not insurmountable. In fact, many types of organizations grapple with similar issues. Fortunately, our strategic approach to communication transforms these challenges into opportunities for growth and engagement.
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“Locking arms with the staff at The Impact Group who want to do the same and have fun doing it was nothing but advantageous for our organization in our strategic planning process. The Impact Group delivered a sophisticated report, yet, simple for staff to create, share and implement.”
“I strongly recommend that a district consider the Impact Group for their strategic planning needs. Lori and her team did an excellent job of acquiring stakeholder feedback to formulate an accurate perspective of the needs and aspirations of our district. They were able to take that perspective and develop meaningful, measurable goals and objectives that were supported by data.”
“Finally, a strategic planning process that was painless and resulted in meaningful goals and objectives. I have never experienced this level of employee involvement with a strategic plan. The Impact Group can be credited for a professional and straightforward approach, gathering valuable information, filtering out useless data, and getting people excited.”
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