We love taking time each month as a team to reflect on one of our core values. Last month, we explored “Embrace Creativity” and discussed just how boundless creativity truly is. It’s not just about art—it’s about finding fresh solutions, thinking outside the box, and approaching challenges in ways that surprise even ourselves.

This edition of Making an Impact is packed with updates from recent conferences, expert insights on crisis communication, and actionable ideas to motivate your staff, connect with families, and face the unique challenges of this season. As you read, we encourage you to pause and consider—what sparks your creativity?

In today’s educational landscape, superintendents face unique challenges, especially in divided communities. These complex dynamics raise an important question: How can superintendents foster environments where public schools become unifying forces?

This month, at the AASA National Conference, our Partners Tom Speaks and Phil Herman will speak alongside educational experts to share valuable insights and practical tools for addressing these challenges.

Meet Your Speakers

Dr. David Axner, Executive Director, BASA
Dr. Paul Imhoff, Director of Governmental Relations, BASA
Dr. Michael Barnes, Superintendent, Mayfield City Schools, Ohio
Tom Speaks, Partner and Co-Founder, The Impact Group
Phil Herman, Partner, The Impact Group
Dr. Rachel White, Associate Professor, Department of Educational Leadership and Policy, The University of Texas, Austin

We invite you to join us as we explore how leaders can rise above the fray, foster unity, navigate political complexities, and remain steadfast in our mission to serve students.

At the end of February, members of the Impact Group team attended the 20th Annual Celebrating Women in Leadership Conference. Director of Strategic Services Doreen Osmun, Director of Client Development Lauren Scherr, and Creative Director Christie Cereshko had the opportunity to present on “Building Your Own Leadership Brand”.

In our presentation, we focused on how to identify, cultivate, and effectively communicate your unique leadership style to create a meaningful impact within your district. Every leadership journey is distinct, and we’re here to support you in leveraging yours to inspire positive change.

Thank you to everyone who joined us! If you’d like to continue the conversation or learn more, contact us today.

As the excitement of the new year fades and energy dips, this stretch of the school year often presents unique challenges for superintendents. However, it also provides an opportunity to strengthen connections, foster resilience, and build momentum for a strong finish.

With effective communication strategies, this “slump” can become a time of growth and revitalized morale. Check out our latest blog for actionable tips to uplift staff, engage families, and navigate the challenges of this season.

Watch our latest webinar recording above. During this webinar, Impact Group Account Leads Kaitlin Witzberger, Aurora Wilson, and Sarah Lambert explore crisis communication strategies to protect your organization’s reputation and future. They share insights on:

• Planning and preparing your organization to respond in the event of a crisis
• Building trust through transparent communication strategies

Packed with actionable advice and practical tools like the “safety sandwich”, this webinar is an essential guide to helping your team prepare for the unexpected.

Every organization has a story worth sharing. Reserve your spot today to explore essential tools for identifying communication priorities and developing strategies that highlight the positive stories within your organization.

Join us for our free Storytelling Webinar hosted by The Impact Group’s Digital Leadership Academy.