High-impact organizations are built through purposeful strategic planning, clear communication, and a strong culture. These critical elements not only deliver results but also foster the trust and stakeholder engagement essential for long-term success.

As Simon Sinek reminds us, “A movement starts with a clear vision of a world different than the one we live in today.” By defining that vision and taking intentional steps, you can align your team and create meaningful connections that drive your organization forward.

What intentional step will you take this month?

In today’s educational landscape, superintendents face unique challenges, especially in divided communities. These complex dynamics raise an important question: How can superintendents foster environments where public schools become unifying forces?

This March, at the AASA National Conference, our Partners Tom Speaks and Phil Herman will speak alongside educational experts to share valuable insights and practical tools for addressing these challenges.

Meet Your Speakers

Dr. David Axner, Executive Director, BASA
Dr. Paul Imhoff, Director of Governmental Relations, BASA
Dr. Michael Barnes, Superintendent, Mayfield City Schools, Ohio
Tom Speaks, Partner and Co-Founder, The Impact Group
Phil Herman, Partner, The Impact Group
Dr. Rachel White, Associate Professor, Department of Educational Leadership and Policy, The University of Texas, Austin

We invite you to join us as we explore how leaders can rise above the fray, foster unity, navigate political complexities, and remain steadfast in our mission to serve students.

It’s that time again—a new year is here, and that means fresh communication trends, big shifts, and more creative opportunities to keep audiences engaged.

From technology to social strategy, understanding these shifts is no longer optional—it’s essential. This blog explores key communication trends to watch in 2025, providing actionable insights and strategies designed to help leaders succeed in an increasingly complex world.

Watch our latest webinar recording below. During this time, Impact Group Partner Tom Speaks, Director of Strategic Services Doreen Osmun, and Lebanon City Schools Superintendent Isaac Seevers explore key aspects of strategic planning. They break down:

• Why a strategic plan is essential for success,
• How to engage your community and stakeholders effectively, and
• The power of aligned goals to create lasting impact.

This webinar is packed with actionable insights and practical advice to help you and your team build a stronger, high-impact organization.

Feel free to share this valuable resource with your team to spark meaningful conversations and take your organization to the next level.

Every organization is vulnerable to a crisis, and we understand the importance of being prepared. Secure your spot now and ensure your organization is equipped with the tools and knowledge to effectively navigate any crisis that may come your way.

Join us for our free Crisis Communication Webinar hosted by The Impact Group’s Digital Leadership Academy.