Crisis Communications
Protecting Your Brand: The Art of Crisis Communication
In today's fast-paced world, every organization is vulnerable to crises that can damage its reputation and brand image. Whether it's a communication issue that needs clarity, a social media threat, or a staff member’s misconduct, how you communicate during these moments can impact the trust you have built with your community. In this article, we will discuss the art of crisis communication and explore strategies that can help you navigate difficult situations. We will discuss the importance of having a proactive approach, the power of transparency, and how to effectively communicate with different stakeholders. By mastering the art of crisis ...
Best Practices and Strategies for Schools to Combat Deep Fakes
“Uh, Dad? I think you should see this,” my 13-year-old son said carefully as he handed me his cell phone. “It’s your Twitter account, but it’s not actually YOUR Twitter account,” he went to say. As a school superintendent in Ohio, I was an early adopter of Twitter. I was disturbed by the negative narrative about public education when, in fact, every day, I was witnessing incredible teaching, innovative approaches to instruction, committed community involvement, caring administrators, and dedicated coaches and advisors who were positively changing students’ lives. I wanted to share those stories, and social media seemed like a ...