STRATEGIC COMMUNICATION
Our model helps you identify strategic communication priorities, target audiences, and the platforms and methods to deliver consistent messages.
By maintaining open lines of communication with an organization’s community, the successful implementation of the strategic communications model enables stakeholders to consistently find and receive information building trust and meaningful impact in the organization’s community.
Just like a distinct character in every story, each school district has its own set of unique attributes – from diverse communities and educational philosophies to varied resources and priorities. We understand this, and that’s why our approach is tailored to fit your unique narrative.
Partner → Identify → Prioritize → Define → Execute → Review
Take the Next Step Towards Effective Communication
Don’t let the complexities of strategic communication hold back your district’s potential. Set your journey towards clear, effective, and impactful communication in motion and reach out now to start crafting your unique communication strategy that resonates with your audience and supports your priorities.
Let’s work together to make your district’s story a successful one.
Branding & Design
Intentional design to communicate what is most important.
Our in-house team of designers can help you tell your organization’s story, build your brand and create a strong message that resonates with your target audience. We can help you effectively communicate with engaging, vibrant marketing materials and creative, thought-provoking design.
Use these tools to help tell your story!
Banners
Branding
Brochures
Business Cards
Conference Materials
e-Newsletters
Flyers
Folders
Logo Design
Newsletters
Post Cards
Posters
Sell Sheets
Stationery
Video
Web Design
Yard Signs
Recent Projects
Strategic Communication for City of Twinsburg
Strategic Communication & Social Media for Loudonville-Perrysville Schools
Strategic Communication for Canfield Local Schools
Latest Blog Posts
The Art of Difficult Discussions: A Leader’s Guide to Productive Conversations
The ability to navigate difficult discussions isn't just a nice-to-have skill—it's essential for effective leadership. Whether it’s addressing conflict, discussing underperformance, or negotiating challenging changes, handling these moments productively can transform a team’s dynamic ...
The Impact of a Gratitude Journal: Rewiring Your Brain for Positivity
In today's fast-paced world, it's easy to get caught up in what's missing, what needs improvement, or what lies ahead. But what if the key to improving not only your mental well-being but also your ...
Effective Financial Communication for School Districts: Best Practices for Levies – Part 3
As school districts work to effectively communicate their financial strategies and engage their communities, utilizing diverse platforms and creating key materials becomes essential. This final blog in our three-part series on financial and levy communication ...
Kind Words
Building Lasting Relationships
“I am grateful for the partnership we’ve experienced with The Impact Group. Despite the physical distance of our offices, their integration with our team and knowledge of our district has been remarkable. Their strategic communications model has kept us focused on our big ideas and easily intertwined into our planning meetings and communication efforts. Working with their team feels like a partnership. Impact Group members are lifesavers!”
“Our partnership and collaboration with the Impact Group has been invaluable in sharing our District’s story. Whether positively promoting the district, effectively navigating and communicating change, or leading through a crisis, the Impact Group does a fantastic job of walking alongside the District to proactively and transparently communicate with our District and community.”
“Finally, a strategic planning process that was painless and resulted in meaningful goals and objectives. I have never experienced this level of employee involvement with a strategic plan. The Impact Group can be credited for a professional and straightforward approach, gathering valuable information, filtering out useless data, and getting people excited.”
“The Impact Group is one of the best resources a local government can have regarding communication, messaging, and strategic thinking. The strategic thinktank Tom and his team create is invaluable and I frequently find myself consulting with them for ideas beyond messaging and communication.
Their understanding of growing and strengthening an organization’s culture is commendable.”
“Working with The Impact Group to create our strategic plan was effortless! They took the time to meet with many facets of our school community and stakeholders to develop goals and objectives that will now guide the work we do over the next three years. I highly recommend using their team of educational experts to guide the work you do as the instructional leader of your district. You will be glad you did!”
“The Impact Group has been a trusted communications resource for me for many years. Their expertise regarding school district communications, strategic planning, crisis communication and staff development have helped me, help the districts I have served. I would certainly recommend The Impact Group to any school district.”
“The Impact Group’s expertise regarding the communication of complex topics to a community in a manner that is honest, approachable and understandable, is considerable. I’d recommend them to anyone!”
“The Impact Group has a fantastic, high energy, creative staff who are a pleasure to work with. They are responsive and truly care about their clients. The work they have done for my organization has truly been invaluable and I highly recommend them.”
“The Impact Group is a great resource for public relations, strategic planning and crisis communication. The Impact Group employs a cadre of professionals skilled in all aspects of public relations.”
“The Impact Group took our ideas and created an amazing brand for our business. They continue to come up with great ideas all the time. Would recommend their services to anyone!”
“Locking arms with the staff at The Impact Group who want to do the same and have fun doing it was nothing but advantageous for our organization in our strategic planning process. The Impact Group delivered a sophisticated report, yet, simple for staff to create, share and implement.”