Market Research

Are your organization’s goals and strategies driven by data?

They should be!

The Impact Group helps you get the data you need through professional, organized and well-executed market research. Our research tactics include:

Focus Groups: We help establish your audience then break that down into targeted focus groups. We ask the right questions to get you closer to your goals.

Surveys (Direct Mail and Online): We help you reach a wide audience and get honest opinions and feedback by asking poignant questions that elicit a quality response.

Phone Polls: By making direct calls to important stakeholders, we drive a conversation that results in meaningful feedback.

Measurement Program: All of our research tactics result in qualitative insight into your community or organization and help to set milestones to effectively demonstrate your value.

The Impact Group is really something special. From marketing to public relations, I don’t believe you could get any better. Not only do they think with their brains, but their hearts as well, which is very important in today’s culture. You couldn’t ask for a more genuine, caring and intellectual group of individuals. The Impact Group played a huge roll in making the first annual Rubber City Jazz and Blues Festival come to life.

Theron Brown, jazz pianist and co-founder of the Rubber City Jazz and Blues Festival

More Expertise

“The Wooster City School District is immensely grateful for our partnership with the Impact Group.  We find their practices, strategies and systems to be wonderfully innovative and timely.  Our Communication Committee has found the Impact Group’s council to be quite transformational for our relationships with the community and families.”

Dr. Michael Tefs, Wooster City School District

The Impact Group has a fantastic, high energy, creative staff who are a pleasure to work with. They are responsive and truly care about their clients. The work they have done for my organization has truly been invaluable and I highly recommend them.”

Amy Jordan, President, Hudson Community Foundation

“The Impact Group is a great resource for public relations, strategic planning and crisis communication. The Impact Group employs a cadre of professionals skilled in all aspects of public relations.”

Ed Stark, Superintendent, Trumbull County Board of Developmental Disabilities

“The Impact Group took our ideas and created an amazing brand for our business. They continue to come up with great ideas all the time. Would recommend their services to anyone!”

Amber Mohrman, Owner, Mohr Stamping

“Locking arms with the staff at The Impact Group who want to do the same and have fun doing it was nothing but advantageous for our organization in our strategic planning process. The Impact Group delivered a sophisticated report, yet, simple for staff to create, share and implement.”

Jeannie Turner, Director of Community Services, Greene County Board of Developmental Disabilities