The Impact Group helps you get the data you need through professional, organized and well-executed market research. Our research tactics include:
Focus Groups: We help establish your audience then break that down into targeted focus groups. We ask the right questions to get you closer to your goals.
Surveys (Direct Mail and Online): We help you reach a wide audience and get honest opinions and feedback by asking poignant questions that elicit a quality response.
Phone Polls: By making direct calls to important stakeholders, we drive a conversation that results in meaningful feedback.
Measurement Program: All of our research tactics result in qualitative insight into your community or organization and help to set milestones to effectively demonstrate your value. Your influencers will know that their opinions matter.