Lead Generation

Who is your target audience? Where can you find them? How can your company attract new leads?

These are important questions that The Impact Group will help you answer. We will create a strategy to reach the people you want to reach and turn them into qualified business leads.

How do we do that? It starts with understanding your company’s goals. Once we know your overall objective, we can set the metrics that you need to meet and determine the best lead generation strategy to get there. Of course, understanding what lead generation is also helps.

Simply put, lead generation is the process of organically attracting people to your business or product that results in further interest or a potential sale.

Every piece of content or material your company puts out is part of your lead generation strategy whether you realize it or not. Lead generation incorporates inbound marketing (social media, blogs, search engine optimization, remarketing and branding), outbound marketing (advertisements, PPC, traditional marketing materials, email marketing and more), employee representation and even job applications.

The Impact Group will help you create a long-term plan that identifies and organizes all the initiatives and campaigns in your organization where content will need to be created, helping you attract new leads.

More Expertise

“The Wooster City School District is immensely grateful for our partnership with the Impact Group.  We find their practices, strategies and systems to be wonderfully innovative and timely.  Our Communication Committee has found the Impact Group’s council to be quite transformational for our relationships with the community and families.”

Dr. Michael Tefs, Wooster City School District

The Impact Group has a fantastic, high energy, creative staff who are a pleasure to work with. They are responsive and truly care about their clients. The work they have done for my organization has truly been invaluable and I highly recommend them.”

Amy Jordan, President, Hudson Community Foundation

“The Impact Group is a great resource for public relations, strategic planning and crisis communication. The Impact Group employs a cadre of professionals skilled in all aspects of public relations.”

Ed Stark, Superintendent, Trumbull County Board of Developmental Disabilities

“The Impact Group took our ideas and created an amazing brand for our business. They continue to come up with great ideas all the time. Would recommend their services to anyone!”

Amber Mohrman, Owner, Mohr Stamping

“Locking arms with the staff at The Impact Group who want to do the same and have fun doing it was nothing but advantageous for our organization in our strategic planning process. The Impact Group delivered a sophisticated report, yet, simple for staff to create, share and implement.”

Jeannie Turner, Director of Community Services, Greene County Board of Developmental Disabilities