Appreciation Transforms Workplace Culture
Discover Appreciology: The Art & Science of Appreciation
APPRECIOLOGY
Be intentional about your culture.
Every strong team starts with appreciation. Appreciology gives leaders and organizations the tools to turn gratitude into real, lasting culture change.
Imagine your team energized, connected, and rooted in gratitude. Imagine a culture where appreciation drives clarity and purpose. That’s the power of Appreciology.
If you’re ready to build stronger connections and a more purposeful workplace, let’s talk. Book your Culture Development call today and discover how appreciation can transform your culture.
“We were grateful to have The Impact Group join us at our Back-to-School Staff Convocation at Fairview Park City Schools. Creating a culture of appreciation was the perfect way to inspire us as we began a new school year. Our elementary staff was so energized that they are now interested in hosting a book study of Appreciology to dive deeper into the work. We’re excited about the opportunity to continue learning about developing our ‘superpower’ and truly appreciate the impact The Impact Group made on our team.”
– Keith Ahearn, Superintendent of Fairview Park City Schools
Transform your Workplace Culture with Appreciology
Our customized Appreciology engagements offer proven high-energy, hands-on experiences that will positively impact your workplace culture.
Cultural Transformational Package
The Impact Group’s Appreciology: Cultural Transformation package equips organizations with the tools, skills, and mindset to create and sustain a thriving culture. This package goes beyond a simple “one and done” workshop. Real and lasting change requires consistent reinforcement. For a concept to truly take root, it must be repeatedly presented, communicated, reinforced, and rewarded.
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Appreciology Workshop
In this dynamic 2-4 hour session, Appreciology transforms from words on the page into practice. This isn’t a lecture, it’s an immersive, hands-on experience where leaders and teams engage in powerful exercises that uncover the science and art of appreciation and intentionally impact workplace culture.
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Appreciology Keynotes
The Impact Group delivers keynote addresses that don’t just inspire in the moment; they spark lasting change. Rooted in Appreciology, this keynote blends powerful storytelling, practical strategies, and energizing insights that resonate with every audience.
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The Roots of Cultural Transformation
Appreciology is about investing deeply and intentionally in the roots: Gratitude, Connection, Clarity, and Intentionality.
A COMPANION TO WORKPLACE APPRECIATION
Purchase the Appreciology Book!
Unlock the Power of Appreciation
Discover the art & science of appreciation that transforms workplaces, relationships, and everyday life.
In a world that moves too fast, Appreciology invites you to slow down, notice the beauty around you, and live with deeper meaning. Appreciology reveals practical, research‑based actions that build gratitude, connection, clarity, and purpose. These four roots cultivate strong teams and meaningful lives.
Appreciology isn’t just something you read — it’s something you live. And once you start, you’ll never see the world the same way again.
Get your copy of Appreciology: The Art & Science of Appreciation Paperback or Hardcover from Amazon.
Meet the Authors
Tom Speaks
Co-Founder and Partner of The Impact Group and a trusted expert in marketing, communications, and community engagement. With decades of experience helping schools, businesses, and public-sector organizations connect more meaningfully with their communities, Tom brings a unique blend of strategic thinking, data fluency, and genuine passion for people. He is a sought-after speaker who has presented at conferences across the country, sharing insights on leadership, appreciation, public perception, and organizational storytelling.
Tom is also a published author of Hannibal: The Forging, Linh: Dying Pride Meets Living Wisdom, and Appreciology: The Art & Science of Appreciation — a reflection of his belief in gratitude as a powerful tool for transformation. Whether he’s speaking to a room of superintendents, leading a community engagement session, or analyzing polling results, Tom approaches his work with authenticity, energy, and a deep commitment to making a positive impact.
Phil Herman
As a Partner at The Impact Group, Phil brings more than 22 years of experience as a school administrator, including 11 years as a superintendent leading both a rural district and a high-performing suburban district. A trusted leader in educational leadership, community engagement, and building high-performing teams, Phil believes deeply in investing in the people he leads. His career has been marked by bringing together staff, parents, students, and community members to collaborate on solving complex challenges.
Phil is a frequent speaker on topics such as crisis communications, the components of high-functioning teams, effective community engagement, and the role of appreciation and gratitude in shaping our personal and professional lives. Whether facilitating a task force, guiding a leadership retreat, or addressing a conference audience, he combines practical expertise with a passion for helping organizations and individuals become their best selves.
Outside of his professional life, Phil enjoys just about any outdoor activity. He is also a devoted husband to Lisa and a proud father to Olivia and Hayden.
Gregory L. LaForme, Ph.D
Dr. LaForme is a licensed psychologist in Ohio and a Fellow of the American Association on Intellectual and Developmental Disabilities, recognized nationally for his contributions to the field. With over 45 years of experience, he has taught at several universities, delivered more than 200 workshops, and served on multiple state and county advisory boards.
Dr. LaForme brings extensive expertise in clinical services, program development, Medicaid systems, strategic planning, and administrative leadership. He has also overseen public agency budgets exceeding $150 million annually and is known for his work with individuals with challenging behaviors, supported by training in clinical rehabilitation psychology.
Valued for his collaborative leadership and strong communication skills, Dr. LaForme connects easily across diverse communities. He is also a passionate amateur archaeologist, devoted husband to Cathy, and proud father and grandfather.
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Kind Words
Building Lasting Relationships
“The Orrville City Schools Board of Education was excited to share the Orrville City Schools Strategic Plan with our community. Developed in partnership with The Impact Group, a communications and strategy firm with strong expertise in working alongside public schools, this plan reflects months of extensive community engagement with students, staff, families, administrators, and community leaders. The feedback gathered shaped a plan that is truly representative of Orrville City Schools and aligned with our community’s values and priorities. We are proud to say this is not just a plan on paper; we have already implemented changes based on these strategic initiatives. The Board and administration will continue using this plan as a guide to strengthen our schools and expand opportunities for every student.”
“It is my privilege to write this letter of endorsement on behalf of the Impact Group and their exceptional support during the Orrville City Schools’ recent strategic planning process. Their team demonstrated the highest level of professionalism, expertise, and commitment to ensuring that our district developed a comprehensive plan that truly reflects the values, goals, and aspirations of our school community.
From the outset, the Impact Group established a process that was both inclusive and structured, enabling the voices of students, parents, staff, community members, and board leadership to be heard in a meaningful way. Their facilitation not only valued every perspective but also kept our work focused and productive.”
“As Superintendent of New Albany-Plain Local Schools, I am pleased to share our positive experience partnering with The Impact Group (IGPR) on several key initiatives. Their strategic guidance was instrumental in the successful passage of our $135 million bond issue, which garnered 61% voter approval and will fund vital campus improvements. Additionally, IGPR conducted a communications audit, providing actionable insights that have enhanced our district’s engagement and transparency. Their professional development session on Appreciology has also empowered our team to foster a more positive and appreciative organizational culture.”
“Our partnership with Impact Group has been invaluable in helping Willoughby-Eastlake Schools refine our branding and storytelling. Their expertise has provided us with clear, consistent branding guidelines and a renewed vision for how we communicate our district’s mission and impact. Thanks to their guidance, we are better equipped to share our story in a way that truly reflects who we are and what we stand for. We deeply appreciate this collaboration and the positive difference it has made for our schools and community.”
“I am grateful for the partnership we’ve experienced with The Impact Group. Despite the physical distance of our offices, their integration with our team and knowledge of our district has been remarkable. Their strategic communications model has kept us focused on our big ideas and easily intertwined into our planning meetings and communication efforts. Working with their team feels like a partnership. Impact Group members are lifesavers!”
“Our partnership and collaboration with the Impact Group has been invaluable in sharing our District’s story. Whether positively promoting the district, effectively navigating and communicating change, or leading through a crisis, the Impact Group does a fantastic job of walking alongside the District to proactively and transparently communicate with our District and community.”
“Finally, a strategic planning process that was painless and resulted in meaningful goals and objectives. I have never experienced this level of employee involvement with a strategic plan. The Impact Group can be credited for a professional and straightforward approach, gathering valuable information, filtering out useless data, and getting people excited.”
“The Impact Group is one of the best resources a local government can have regarding communication, messaging, and strategic thinking. The strategic thinktank Tom and his team create is invaluable and I frequently find myself consulting with them for ideas beyond messaging and communication.
Their understanding of growing and strengthening an organization’s culture is commendable.”
“Working with The Impact Group to create our strategic plan was effortless! They took the time to meet with many facets of our school community and stakeholders to develop goals and objectives that will now guide the work we do over the next three years. I highly recommend using their team of educational experts to guide the work you do as the instructional leader of your district. You will be glad you did!”
“The Impact Group has been a trusted communications resource for me for many years. Their expertise regarding school district communications, strategic planning, crisis communication and staff development have helped me, help the districts I have served. I would certainly recommend The Impact Group to any school district.”
“The Impact Group’s expertise regarding the communication of complex topics to a community in a manner that is honest, approachable and understandable, is considerable. I’d recommend them to anyone!”
“The Impact Group has a fantastic, high energy, creative staff who are a pleasure to work with. They are responsive and truly care about their clients. The work they have done for my organization has truly been invaluable and I highly recommend them.”
“The Impact Group is a great resource for public relations, strategic planning and crisis communication. The Impact Group employs a cadre of professionals skilled in all aspects of public relations.”
“The Impact Group took our ideas and created an amazing brand for our business. They continue to come up with great ideas all the time. Would recommend their services to anyone!”
“Locking arms with the staff at The Impact Group who want to do the same and have fun doing it was nothing but advantageous for our organization in our strategic planning process. The Impact Group delivered a sophisticated report, yet, simple for staff to create, share and implement.”
